THE ROLE OF PLANNING AND FORECASTING IN BUSINESS ORGANIZATION (A CASE STUDY OF EASTERN SHOP NIGERIA LIMITED OGUI ENUGU, ENUGU STATE)
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- NGN 3000
ABSTRACT
The role of planning and forecasting the business organization is a topic chosen from the business administration and management field. The research was conducted mainly to examine the positive and negative effects of not making good use of planning and forecasting in the business administration of an organization. For effective research on this topic The Role Of Planning And Forecasting In Business Organization, both primary and secondary data were used to elicit information from sample studied, the primary source of data were response from the personal interview, while secondary sources from text books on business management and administration periodicals. Twenty- five persons were interviewed as the sample of the staff and management of Eastern Shop Nigeria Ltd.
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